We're Smart consists of these main elements:

We're Smart GREEN GUIDE - We're smart MEDIA


More information on the new website

In this file:

1. We're Smart®: the road to and solutions for a healthier and better world

We’re Smart® is the undisputed reference for fruit and vegetables in the culinary world.

As the brainchild of The Vegetables Chef®, Frank Fol, it was set up to promote individuals, restaurants and companies that themselves put fruit and vegetables centre-stage.

Frank Fol Old skool 2.jpeg

As such, We're Smart® is an ecosystem that brings people and companies together around the themes of health, ecology and sustainability. Not only in the food industry but also beyond. This is foodin order to support and learn from one another, and to stimulate the transition of our societies towards intelligent solutions for the body, nature and the planet.

Everything begins with founder Frank Fol’s Think Vegetables! Think Fruit! philosophy which explains step by step how to compose a healthy, balanced and delicious meal from seasonal ingredients and, of course, with fruit and vegetables in the leading role. A simple and feasible plan for both professional and hobby chefs, companies and consumers.

What makes the We're Smart® ecosystem truly unique is the many forms of support it offers in promoting healthy eating as well as the innovative, vegetable-based food solutions it develops on the basis of a strong, global network. The organisation also works to raise awareness amongst policymakers, food producers, restaurateurs and consumers and in so doing, form a strong community of like-minded people.

We're Smart® places its knowledge and insights at the full disposal of anyone who wants to be smart(er) when it comes to healthy food. As such, it is the ideal partner for those seeking inspiration, assistance or concrete support.

The project was nominated for the Trends Impact Awards in 2023, which recognizes companies that have a positive impact on society and the planet.


2. We're Smart® appointed UN Sustainable Development Ambassador

We’re Smart® has been appointed by the Belgian government in 2021 as one of the UN’s official SDG Voices, the ambassadors for the Sustainable Development Goals.


The United Nation’s SDGs were formally adopted by the General Assembly in September 2015 as part of the 2030 Agenda for Sustainable Development. The 17 goals describe the action plan designed to free humankind from poverty and put the planet back on a sustainable course in the next 15 years. As united and indivisible goals, the SDGs reflect all three pillars of sustainable development: economic, social and ecological.

We’re Smart® supports all SDGs and is particularly relevant to: